The primary intent of the consortium is to provide leading edge, strategic research at a highly competitive price.
The general fees for overall general consumer research (non brand-specific) will be shared by consortium members and is subject to final participation*. Individual clients will be responsible for brand-specific data collection, modeling and advanced analytics.
Phase-1 fees:
| General Consumer Research: |
$29,500 |
| Client-specific Research**: | $25,700 |
Phase-2 fees (per research wave) will be equal to 2/3 of Phase-1 fees.
*General research costs will not exceed proposed base fees by more than 10% regardless of participation.
**Client-specific research fees are based on data collection and modeling for one client brand or item. Additional brands / items may be analyzed for $15,000 each.
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