The client-specific portion of the project evaluates current and future brand- and retailer-specific* performance. The study will provide invaluable insights including:
- Client brand and retail franchise strength
- The impact of declining consumer spending on client brands
- A wide-angle perspective of consumer choice within the context of overall share-of-wallet decisions
- The impact of economic performance** on client brands
- Volume forecasts based on expected future consumer behavior
- Detailed analysis of price sensitivity and promotional response in the new economic environment
- Specific analysis of whether client brands are becoming more or less price- and promotion-sensitive
- Optimal strategic price structure based on brand and competitive positioning
* All analyses may be conducted at brand level, category level. Retailer-specific analyses will be conducted for retail consortium members only. Manufacturer modeling may be conducted at a consumer-segment or account level for additional fees.
** The study will analyze the impact of key economic variables on key economic brands.
