The research will be conducted in two phases. Phase 1 will consist of general consumer research and client-specific analyses.
The general research will consist of a large-scale survey based on careful and systematic interviews across 12,000 U.S. consumers to measure needs, attitudes and behaviors. A comparison of these results to pre-2008 recession data will provide you with a precise framework for understanding key emerging consumer behavior trends.
The consumer survey will be fielded in Q1, 2009 with initial results expected in Q2, 2009*.
The first phase of the study will provide the definitive early measurement of the economic slowdown’s impact on consumer needs and attitudes. It will help you to anticipate deterioration or improvement in consumer confidence, corresponding shopping and spending behavior, and to develop appropriate strategies.
It will provide multinomial logit (choice) modeling of consumer survey and economic data in order to understand consumer choices based on changing financial environment, preference and attitudes. It will be forward looking (vs. historical). It will focus on individual (vs. aggregate) response and will be based on a dynamic (vs. static) time-frame.
As a member, you will be provided with analysis that reveals a wide range of timely, actionable insights.
The 2009 Emerging Consumer Consortium, launching Q1, 2009, offers the first comprehensive evaluation of changing needs, attitudes and behaviors among US consumers across the demographic spectrum. It tracks current behavior plus the likely impact of a variety of scenarios. Consortium members will have access to both common and client-specific findings (on request) that will provide a competitive advantage in developing strategies within their product categories.
Rebuilding Brand & Retail Franchise Strength
The 2009 Emerging Consumer Consortium, launching Q1/2009, offers the first comprehensive evaluation of changing needs, attitudes and behaviors among U.S. consumers across the demographic spectrum. It tracks current behavior plus the likely impact of a variety of scenarios. Consortium members will have access to both general consumer and client-specific insights & analytics (on request) that will provide a competitive advantage in developing strategies within their business segments.
*Subject to completion of membership process.
